Privacy policy

Summary

• We use Plausible Analytics (cookieless) for aggregate traffic statistics. Plausible does not collect personal data, IP addresses, or cross-site identifiers.
• We use Google Analytics 4for detailed traffic analysis. GA sets cookies. You can opt out via your browser's cookie settings or our cookie-consent banner.
• We do not sell, rent, or share your personal data with third parties for marketing purposes.
• We display affiliate links to retailers (Amazon, Apple, Best Buy, others). Affiliate programs set their own cookies when you click through — see our affiliate disclosure.
• We do not run display advertising on this site at this time. If we add display ads in the future (e.g. Google AdSense), we will request your consent before loading ad scripts and update this page.
• You can request access, correction, or deletion of your data by emailing editors@techpulse.press.

What data we collect

1. Aggregate analytics (Plausible)

We use Plausible Analytics to count page views and referrers. Plausible is cookielessand does not collect any personal data. It does not track users across sites, does not store IP addresses, and does not use any persistent identifiers. The data we see is aggregated counts ("this page got 1,200 visits today from these countries") and never includes any information that could identify you personally.

Plausible's privacy policy: plausible.io/data-policy.

2. Detailed analytics (Google Analytics 4)

We use Google Analytics 4 (GA4) for richer traffic analysis (page engagement, scroll depth, outbound-click tracking). GA4 sets cookies on your device. The cookies are first-party (set on .techpulse.press) and used only by us — we do not share GA data with any third party.

GA4 data we collect: pages visited, referrer (the site you came from), device type, browser type, country + city (derived from your IP, which is not stored by us but is briefly processed by Google), and on-site interactions (clicks, scrolls).

Google's privacy policy: policies.google.com/privacy. You can opt out of GA tracking with the Google Analytics Opt-out Browser Add-on.

3. Server logs (Cloudflare Pages)

When you load any page on techpulse.press, our hosting provider (Cloudflare Pages) logs your IP address, user agent, and the requested URL. These logs are retained per Cloudflare's standard retention (typically 30 days for security logs) and are used for abuse prevention, traffic analysis, and infrastructure security. We do not sell or share server logs.

Cloudflare's privacy policy: cloudflare.com/privacypolicy.

4. Affiliate click tracking

When you click an outbound product link to a retailer (Amazon, Apple, Best Buy, etc.), the retailer sets its own cookies to track the referral. The retailer receives your IP address and the fact that you came from TechPulse. The retailer may use that information per its own privacy policy and may share it with its advertising partners.

We do not control retailer tracking. See each retailer's privacy policy for details. Amazon: amazon.com/privacy.

5. Newsletter

The newsletter sign-up form is hosted by Beehiiv (third-party email platform). When you subscribe, you provide your email address to Beehiiv. We receive your email and engagement metrics (opens, clicks). Beehiiv's privacy policy: beehiiv.com/privacy. You can unsubscribe at any time via the link in every newsletter email.

Cookies

A cookie is a small text file stored on your device by a website. We use the following cookie categories:

• Strictly necessary: none required. This site functions fully without any cookie storage.
• Analytics (Google Analytics 4): first-party cookies set on .techpulse.press (cookie name _ga, _ga_*) — used to distinguish unique visitors and sessions.
• Preferences: a localStorage key cookie-consentstores your cookie-consent choice so we don't show the banner repeatedly.
• Advertising: none at this time. If we add display ads (e.g. Google AdSense) in the future, this section will list the specific ad cookies and the categories of data they collect.

You can block or delete cookies via your browser settings at any time. Blocking analytics cookies will not affect your ability to read any content on this site.

Legal basis for processing (GDPR / EEA users)

If you are in the European Economic Area (EEA), the United Kingdom, or Switzerland, our legal bases for processing your personal data under the General Data Protection Regulation (GDPR) are:

• Legitimate interest (Article 6(1)(f)) — for aggregate analytics via Plausible (which collects no personal data at all) and for server-log-based security and abuse prevention.
• Consent (Article 6(1)(a)) — for Google Analytics 4 and any future advertising cookies. You give consent via our cookie-consent banner. You can withdraw consent at any time by clearing the cookie-consentlocalStorage key or by clicking "Cookie preferences" in the site footer.
• Contract performance (Article 6(1)(b)) — for delivering the newsletter you subscribed to.

Your rights (EEA / UK / Switzerland)

You have the right to:

• Access the personal data we hold about you (Article 15).
• Rectify inaccurate personal data (Article 16).
• Request deletion of your personal data ("right to be forgotten", Article 17).
• Restrict or object to processing of your personal data (Articles 18, 21).
• Data portability — receive your data in a machine-readable format (Article 20).
• Withdraw consent at any time, without affecting prior lawful processing (Article 7(3)).
• Lodge a complaint with your local data-protection authority. A list of national supervisory authorities is available at edpb.europa.eu.

To exercise any of these rights, email editors@techpulse.press. We respond within 30 days. There is no fee.

Your rights (California / CCPA / CPRA)

If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) to:

• Know what categories of personal information we collect and the purposes.
• Request access to the specific personal information collected about you.
• Request deletion of your personal information.
• Opt out of the sale or sharing of personal information.
• Non-discrimination for exercising your CCPA rights.

We do not sell or share your personal information for cross-context behavioral advertising. We do not collect sensitive personal information categories (race, religion, health, sexual orientation, etc.).

To submit a CCPA request, email editors@techpulse.press. We respond within 45 days.

Children

This site is not directed at children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal data from children. If you believe a child has provided us personal data, email editors@techpulse.press and we will delete it.

International transfers

We are based in the United States. By using this site from outside the US, you understand that your data will be transferred to and processed in the United States. Cloudflare, Google, Plausible, and Beehiiv may process data in the US, EU, or other regions per their own policies. For EEA/UK users, these transfers rely on Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.

Data retention

• Plausible Analytics: 24 months of aggregated page-view counts (no personal data).
• Google Analytics 4: 14 months (Google's default).
• Cloudflare server logs: typically 30 days.
• Newsletter: until you unsubscribe.

Changes to this policy

We may update this policy. Material changes will be noted at the top of this page with the new effective date. The most recent change is reflected in the "Last reviewed" date at the top. We re-review this policy every 6 months (next scheduled review: 2027-03-22) or sooner if we add a new tracking tool, ad network, or data processor.

Contact

Questions about this policy or your data? Email editors@techpulse.press. We respond within 7 business days.